The Work

Here are a few highlights from 20+ years of shipping products.
Mostly learned by building.. and occasionally by breaking things.

AI-Driven Consumer Brand Platform — case study thumbnail
$120k
ANNUAL RECURRING REVENUE

AI-Driven Consumer Brand Platform

Architect · AI-Assisted Consumer Workflow Systems

Reached ~$120k ARR with a lean catalog. Improved margin predictability, faster inventory and pricing decisions, faster iteration on messaging. Decisions moved from instinct to evidence.

PhysicalConsumerAI
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Live Product Turnaround — case study thumbnail
3X
D7 and D30 Retention

Live Product Turnaround

Product Lead · Live Services & Retention Systems

Collection-based progression and convenience-based rewarded ads drove 200%+ retention lift and 100%+ monetization lift. Ad revenue moved to 100% from rewarded video.

GamesConsumer
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Game Portfolio & Ecosystem Strategy — case study thumbnail
20+
Titles Evaluated

Game Portfolio & Ecosystem Strategy

Director of Product · Portfolio & Ecosystem Strategy

Restructured roadmap into Invest / Validate / Maintain. Shared analytics and SDKs; decisions moved from opinion to evidence.

GamesConsumer
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Macy's Color Me Cool — case study thumbnail
~90K
Users

Macy's Color Me Cool

Product Lead · Applied AI Consumer System

Built a physical-to-digital system connecting hand-painted collectibles to metaverse gameplay for ~90,000 participants.

ConsumerAI
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Organic Ranking System — case study thumbnail
↑
Trust & Signal

Organic Ranking System

Principal PM · Trust & Signal Architecture

Participation steadied, noise dropped, quiet contributors surfaced. Reduced gaming without killing engagement. Signal design was the product design.

ConsumerAI
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Interactive Progression Platform — case study thumbnail
75%
D30 Retention

Interactive Progression Platform

Product Lead · Engagement & Progression Systems

~75% D30 retention and 10K+ MAU. Community adoption driven by participation, not incentives. Engagement that respected people's time.

Consumer
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On-Device AI Safety System — case study thumbnail
60+ FPS
On-Device Inference

On-Device AI Safety System

Technical Product Lead · Edge AI System Architecture

Delivered a battery-powered device with sustained real-time on-device inference, 100% local processing, and a design patent. Reliability and privacy over cloud dependency.

PhysicalConsumerAI
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Aircraft Systems Development (ICON Aircraft) — case study thumbnail
✓
Certified Aircraft Delivery

Aircraft Systems Development (ICON Aircraft)

Product Development Lead · Regulated Systems Engineering

Certified aircraft delivery. Cross-disciplinary physical products under real-world constraints.

Physical
High-Performance Propulsion Systems — case study thumbnail
0%
Failure Tolerance

High-Performance Propulsion Systems

Engineering PM · High-Performance Systems Development

Zero-failure tolerance. Engineering systems where reliability and failure tolerance are non-negotiable.

Physical

vibe coded withlove·Cary, NC·mistakes my own